CREATORS

Keilidh Cashell is a leading creator and entrepreneur from Ireland, renowned for her impact on the beauty industry and dynamic online presence. With over 3 million followers across social platforms, Keilidh’s journey began in her teens, evolving into a career that led to the launch of her cosmetics brand, KASH Beauty. Known for its luxury yet affordable products, KASH Beauty is cruelty-free and vegan, reflecting Keilidh's commitment to ethical beauty practices. In addition to her own brand, Keilidh has collaborated with top names like MAC Cosmetics and Charlotte Tilbury, and has been a judge on RTÉ's "Glow Up Ireland". Her accolades include the VIP Power of Women Award and a 2023 Image Award. Keilidh is also celebrated for her fearless sense of fashion and lifestyle, sharing the realities of owning a business, both the highs and lows, with her highly engaged audience. She continues to inspire, set trends, and shape the global beauty scene through her authenticity, creativity, and leadership

Aideen Kate is a leading voice in beauty, fashion, and lifestyle, known for her exceptional makeup artistry, effortless style, and strong connection with her audience. A trusted expert in the industry, she has built a highly engaged community that values her authenticity, from beauty tips to body positivity and self-love. Beyond beauty, Aideen is a major voice in fashion, particularly plus-size fashion, inspiring her followers with her confidence and style. Her influence led to the launch of her own jewellery collection with Ór Jewellery, further cementing her status as a tastemaker in the industry. Now based in Dubai, Aideen continues to deeply engage with her Irish audience, offering the perfect mix of familiar comforts and fresh perspectives for the Irish abroad. She’s also sharing an exciting bridal series as she plans her wedding, making her a go-to creator for brands in the wedding, beauty, and fashion space. With frequent trips back to Ireland for work, she remains a key player in the Irish market and is well-positioned for both digital and in-person brand collaborations.

Ellie Kelly has been the ultimate IT girl of Irish beauty for nearly a decade, maintaining an incredible level of influence and impact. As a professional makeup artist and beauty expert, Ellie has built a deeply engaged and loyal following who adore her authenticity, outgoing personality, and ability to set trends. Her relevance and influence in the beauty space remain unmatched, earning her Stellar’s Beauty Influencer of the Year 2023. Beyond beauty, Ellie has successfully expanded into the world of entertainment and media. She co-hosts the hugely popular ‘Hold My Drink’ podcast with Charleen Murphy, which has won the InstaStar Podcast Award and James Joyce Award and continues to sell out live show tours, proving her ability to connect with audiences both online and in real life. For almost a decade, Ellie has remained at the forefront of Irish beauty and pop culture. Whether through makeup, media, or conversation, she continues to shape trends, spark engagement, and create real impact.

Laura Broderick has cemented herself as a leading name in the Irish beauty industry, known for her unbelievable talent as a makeup artist and trusted expertise. She has collaborated with some of the biggest beauty brands, including KASH Beauty and BPerfect Cosmetics, earning a reputation for her skill and authenticity. Beyond beauty, Laura shares glimpses of her life as a super-stylish wife and mother of three in Co. Mayo, resonating with her audience through content on motherhood, interior design, gardening, and most recently, recipes that have taken TikTok by storm. Laura has embarked on a fitness journey, inspiring many with her dedication to running and encouraging others to have hobbies and passions. Her ability to balance beauty, lifestyle, and real-life moments has earned her a deeply engaged community of almost 150k followers. As a trusted voice in beauty and lifestyle, Laura stands out as a more mature content creator with lasting impact, proving that influence is about expertise, longevity, and relatability. Her honesty, likeability, and vulnerability have built an audience that values her opinion implicitly, making her a top choice for brands looking to connect with a highly engaged and loyal following.

Chloe Koyce is a leading makeup artist and content creator, recognised for her expertise in beauty, fashion, and lifestyle. As Rimmel London’s Irish brand ambassador, Chloe is regarded as an industry expert in makeup, collaborating with top brands that reflect her influence and skill. A fashion icon, Chloe regularly shares fashion dupes and inspiration, offering her audience accessible style ideas while staying on trend. She’s also ventured into fitness content, sharing her marathon journey and love for running with her engaged community. Chloe actively engages her followers through masterclasses and live shows, further establishing herself as a trusted expert. As she moves into a new chapter of her life, including moving house, Chloe continues to inspire with her evolving content and distinctive style.

Charleen Murphy is one of Ireland’s leading digital creators, making a significant impact in beauty, fashion, and entertainment. With a highly engaged audience across Instagram, YouTube and TikTok, she has led successful collaborations, including two sell-out collections with KASH Beauty, her own Lynott Jewellery line, and a co-founded apparel brand BirdHaus. Beyond content creation, Charleen is the award-winning co-host of the hit podcast "Hold My Drink," which has sold out 13 live shows and earned prestigious accolades such as the James Joyce Award. A passionate advocate for social causes, she uses her platform to drive meaningful conversations alongside her trend-setting influence. Her professionalism, creativity, and ability to consistently exceed expectations make her a top choice for brands looking to connect with an engaged and loyal audience. Recognised as the Gossies Influencer of the Year 2024 and nominated again for 2025, Charleen continues to shape Ireland’s digital landscape.

Lauren Whelan is a leading Irish influencer and TikTok star, renowned for her charm, energy, and trendsetting content. With 1.7 million loyal followers on TikTok and a highly engaged Instagram audience, Lauren’s ability to spot and adapt to emerging trends keeps her at the forefront of fashion and beauty. Beyond social media, Lauren has made a name for herself in television and media, debuting on the hit Irish series Réalta na Gaeltachta and featuring in Virgin Media’s Big Brother ad break with Boots Ireland. Her strong relationships with both her audience and brands have led to global press trips, award nominations, and high-profile collaborations. She was shortlisted for Digital Business Ireland’s Next Generation Award and has been nominated for the Gossies Influencer of the Year award for two consecutive years (2024 & 2025). She is also a top choice for campaigns, shoots, and brand awareness opportunities. In 2024, Lauren launched her own podcast, ‘Under The Influencer’, and is currently working on an exciting new project for 2025. A proud Irish speaker, Lauren continues to cement herself as Gen Z’s go-to content creator, with no signs of slowing down.

Billykiss is a trailblazing Irish creator known for her extraordinary fashion sense, high-quality content, and inspiring presence. As a proud representative of the Black and Irish community, she actively promotes inclusivity while pushing creative boundaries. Beyond content creation, Billykiss is an entrepreneur and co-owner of License2Party, a leading entertainment company. Her impact has been widely recognised, winning Influencer of the Year at the Black & Irish Awards in 2021. She has also been shortlisted for Best Beauty Influencer at the IMAGE Business of Beauty Awards in both 2023 and 2024. Billykiss has featured in major modelling campaigns for KASH Beauty and continues to make waves in both the Irish and international influencer space. She is the go-to Irish creator for tech, content creation advice, and viral inspiration, as well as a leading choice for Black beauty campaigns. With her ability to set trends, educate, and elevate the digital space, she remains a true industry leader.

Billie McCormack at 25- years of age is fast becoming one of the most exciting names in the fashion and lifestyle space. Based in Northern Ireland, Billie is known for her effortless style, quick wit, and down-to-earth personality - all of which have helped her build a loyal and highly engaged community that genuinely connects with her authenticity. She’s already partnered with some incredible brands, showing her versatility across fashion, beauty, lifestyle and entertainment. Billie’s charm lies in how real she is - her humour, warmth, and signature accent make her content instantly relatable. With an impressive 11% engagement rate, her followers don’t just watch - they engage, trust, and value her opinion. With a balanced gender split, a diverse age range, and a strong audience across the UK and Ireland, Billie is quickly becoming a go-to creator for brands who want to connect with audiences in a genuine and impactful way.

The Deasy Sisters—Ella, Tori, and Zara—are rapidly rising stars on TikTok and Instagram, with a combined following of 500k+. Hailing from Co. Clare and the renowned Deasys Centra in Clarecastle, they first gained attention managing the Centra TikTok page before branching out to create their own engaging content. Always on top of trends, their content is a mix of funny sister moments, fashion, and beauty, captivating their Gen Z audience. The sisters have partnered with top brands like KASH Beauty and Primark, further solidifying their presence in the beauty and fashion space. Their @deasysisters TikTok page grew by 20k followers in just one month and has now amassed nearly 150k followers, achieving exceptional growth within 12 months. Recognised as core Gen Z influencers, they’ve earned a spot on TikTok's list of top creators in 2023. The Deasy Sisters continue to carve their space in the digital world with authentic, engaging content that resonates with their audience, establishing them as notable figures in the online realm.

Annalivia Hynds is a vibrant Irish content creator based in Northern Ireland, known for her authentic and relatable personality. With over 480,000 followers across TikTok and Instagram, Annalivia’s content spans lifestyle, travel, family, fashion, and wellness, offering a behind-the-scenes look into her life. Annalivia has collaborated with some of the world’s top brands while also being an advocate for mental health and self-care. Her authenticity and down-to-earth style have earned her recognition, including Social Media Personality of the Year and Family Influencer of the Year at the 2023 NI Social Media Awards. Often referred to as the "people’s princess," Annalivia truly lets her audience in, sharing the highs and lows of navigating her 20s, motherhood, and the countdown to her wedding. Her chaotic yet realistic approach to life makes her an inspiring and highly relatable figure for her audience, making her one to watch in the influencer space.

Danielle Collins is a Northern Irish content creator known for her down-to-earth personality, authenticity, and infectious sense of humour. Her relatable, feel-good content has earned her viral success, including her hilarious ‘Babylon’ videos that even caught the attention of the original singer David Gray. Danielle’s natural charisma and warm personality make her the ideal candidate for hosting and presenting opportunities. Her content spans lifestyle, fashion, and beauty, with a ‘girl-next-door’ vibe that resonates deeply with her audience. Having worked with top brands like Primark and Rimmel London, Danielle is a growing force in the fashion and lifestyle space. Fitness is also a major niche for Danielle, as takes us all on her running journey while working closely with Lifestyle Sports and Runna. Danielle is leading the Irish and Northern Irish influencer scene, and with her humour, authenticity, and growing platform, she’s definitely one to watch as she continues to expand and work with incredible brands.

Adam Kelly, aka 2BigLugs, is one of Ireland's top content creators and a rising comedian. Known for his hilarious sketches—especially the ones where he drives his parents to the edge—Adam has built a massive following of over 7 million across platforms and shows no sign of slowing down. With his sharp wit and charm, Adam is not just a funny guy—he’s a media personality with serious potential in hosting roles and stand-up comedy. After a successful debut in stand-up in December 2023, Adam is taking his comedy to new heights. His global appeal is clear with a strong following in the UK, USA, and Ireland, and an audience that’s 52% male. He’s already collaborated with major brands like Amazon Prime, Specsavers, and Lidl, delivering exceptional engagement across all platforms. In 2024, Adam launched his own 2BigLugs merchandise brand, and in Spring 2025, he’ll embark on his USA stand-up tour. With a growing presence in comedy and entertainment, Adam is a rising star and an ideal partner for brands targeting a young, dynamic audience.

Dami Hope, a Wexford-born reality star and model currently based in London, made a huge impact on Love Island Season 8. Since leaving the villa, Dami has firmly established himself as a trendsetter and fashion icon, transcending his reality TV roots and carving his own niche in the influencer space. With a loyal following of 700,000+, Dami’s content spans fashion, lifestyle, and comedy, showcasing his versatility and broad appeal. What truly sets him apart is the quality of his content—each of his ads feels like a mini-production, with meticulous attention to detail and next-level execution that elevates any brand he partners with. His highly engaged audience has led to standout collaborations with top brands like Heineken, Saudi Tourism, and TOPICALS, proving his ability to connect deeply with both fans and brands. Dami’s unique blend of style, entertainment, and professionalism allows him to stand out, making him a top choice for brands looking for not just reach, but exceptional content quality. As he continues to make his mark in the media and fashion world, Dami is an ideal partner for brands looking to engage a highly loyal and engaged audience.

Ruairi McGivern is a 28-year-old Irish content creator best known for his authentic, humorous, and family-focused content on TikTok. With a following of over 300K and an impressive engagement rate, Ruairi has built a loyal audience who connect with his down-to-earth personality and relatable storytelling. He rose to prominence following a viral engagement video that amassed nearly 20 million views, and continues to grow as a trusted voice in the parenting and lifestyle space alongside his fiancée, Annalivia Hynds. Known for his witty, self-deprecating humor and genuine approach to content, Ruairi offers strong brand alignment for campaigns targeting young families, parents, or everyday lifestyle audiences in Ireland and beyond.

Lauren Bowry is a fashion and lifestyle creator steadily carving out her space in the digital world, sharing effortlessly styled looks and relatable moments with her growing online community. First introduced to audiences on Little Mix: The Search on BBC, Lauren’s natural on-camera confidence and magnetic personality quickly resonated with viewers and has translated seamlessly into her presence on social media. Her content strikes a balance that feels both aspirational and authentic. Known for her fashion-forward styling, Lauren shares outfit inspiration, beauty content and travel moments, alongside candid glimpses into her life with her partner, Troy Parrott. This blend of style and real-life storytelling has helped her build a loyal and fast-growing Gen Z audience who connect with her genuine personality and effortless aesthetic. Lauren has already collaborated with a number of leading fashion brands across the UK and Ireland, bringing a fresh perspective and distinctive edge to every partnership. With her platform continuing to grow and her influence expanding, Lauren is quickly establishing herself as an exciting new voice in the fashion and lifestyle space.

Conor Phillips is a 25-year-old Irish content creator, athlete, and reality TV personality who recently came into the spotlight on Love Island UK 2025. Since leaving the villa, he’s built a fast-growing community who connect with his charm, humour, and easy-going personality, making him one of Ireland’s most exciting new names in fashion, lifestyle, and entertainment. With his background in rugby, Conor naturally leans into fitness and wellness, while his personal style and love for fashion have made him a go-to for brands looking to reach young male audiences. Conor’s mix of authenticity, personality, and style makes him the perfect fit for brands across fashion, lifestyle, fitness, and culture.

Melissa Riddell is a Northern Irish content creator, radio presenter and digital personality known for her vibrant energy, authentic style and effortless approach to fashion and lifestyle content. In her 30s, Melissa has built a loyal and engaged audience who turn to her for relatable inspiration across fashion, beauty, travel and everyday life. Alongside her work as a content creator, Melissa is a radio presenter on Cool FM, where her natural charisma and warm personality have made her a familiar and much-loved voice on air. She also co-hosts a podcast called ‘whatshappeninpodcast’ with two fellow hosts. Melissa is widely recognised as a true fashion icon within the Irish digital space. Her authenticity, genuine personality and uplifting energy are at the heart of her success. Her audience particularly loves her seasonal outfit inspiration, making her a go-to source for wearable, accessible fashion ideas online. Her content blends high street finds with timeless pieces - which has helped her build a strong and trusting community across her platforms. A passionate traveller, Melissa also loves sharing glimpses of her adventures with her audience, often pairing travel moments with effortless holiday styling and beauty favourites. Melissa creates engaging campaigns that naturally align with her personal style and lifestyle. Through her content, she continues to create fashion-forward looks, beauty favourites and glimpses into her day-to-day life, cementing her reputation as one of Northern Ireland’s most relatable and stylish digital voices.