It’s been a massive number of weeks across the board – from new homes and live shows to global brand moments and content that’s leading...

February was a standout month for ICON and our creators. From exciting personal milestones—like Chloe and Aideen's new homes—to major...

T he Brief To kick off 2025, Primark placed a strong focus on its activewear collection, aligning with the surge in fitness motivation...

T he Brief Frank and Honest were celebrating Seachtain na Gaeilge with a social campaign that encourages people to use their cúpla focal...

Hey there, Happy New Year! We hope you had a great holiday season and are feeling ready to take on the year ahead. Looking back, 2024 was...

November has been an exciting month here at ICON, filled with incredible opportunities, events, and accomplishments. Here's a snapshot of...

Hey there, welcome back to our October newsletter! It’s been an action-packed month with some new faces, exciting launches, and major...

The Brief Aideen created an authentic and heartfelt piece of content to showcase how Revolut seamlessly supports her life, focusing on...

The Brief Adam Kelly is one of Ireland's most popular creators, renowned for his sharp wit and authentic Irish humour. His content, often...

Welcome Annalivia! We’re beyond excited to welcome Annalivia to the ICON family. A true powerhouse who needs no introduction, we’re...

On May 21st, Adobe introduced a groundbreaking feature in Lightroom with its first-ever generative AI tool, Generative Remove (early...