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ICON Journal
Stories, updates, and opportunities from the world of ICON — featuring our creators, campaigns, and what’s next in influence.


Billykiss Azeez X Rimmel
Rimmel partnered with Billykiss to spotlight the Multi-Tasker Turbocharged Glow in the bold and playful Glow Up Showdown campaign - a celebration of radiant confidence inspired by the fearless energy of Cowboy Glam. The goal was to position Rimmel as the go-to brand for statement glow moments that fuse fun, attitude, and creativity. The campaign centred on visually dynamic, beauty-first storytelling, with Billykiss bringing her signature confidence and charisma to a cinematic
2 min read


Creator focus: The Deasy Sisters
About the Deasy Sisters About the Deasy Sisters The Deasy Sisters, Zara, Ella), and Tori are three sisters from Co. Clare making waves as...
3 min read


Debunking 3 Common Myths About the Influencer Industry
Debunking 3 Common Myths About the Influencer Industry As Ireland’s leading talent agency, we work closely with influencers every day, so...
2 min read


Why Being an Influencer in Ireland is different (and Special)
Why Being an Influencer in Ireland is different (and Special) As Ireland’s leading influencer agency, we’re lucky to work with some...
2 min read


Why Some Campaigns Work and Others Don’t: Three Lessons
Why Some Campaigns Work and Others Don’t: Three Lessons Not all campaigns are created equal. Some are scrolled past without a second...
2 min read


Charleen Murphy X ICONIC London
Iconic London partnered with Charleen Murphy to showcase their radiant, summer-ready makeup essentials, positioning the brand as the...
2 min read


Billykiss Azeez’s Love Island Journey
Billykiss Azeez's Love Island Journey Billykiss Azeez , known online as Billykiss , brought style, substance, and a quietly captivating...
2 min read


Laura Broderick X Trinny London
The Brief Trinny London partnered with Laura B to drive awareness of their stackable skincare and makeup range, positioning the brand as...
2 min read


Billykiss Azeez: You asked, We Answered
Billykiss Azeez FAQ's answered on day 44 of the Villa and her journey to the villa is just the latest chapter. Where has Billykiss gone?...
2 min read


Who Is Billykiss Azeez? Love Island 2025 Star
Inside Love Island’s Boldest Bombshell As the villa heats up, one name is on everyone’s lips : Billykiss Azeez . From her confident...
3 min read


Sun, Style, and Setting Spray: Billykiss’ Villa Essentials
We’re heading into week three in the villa, and Billykiss is consistently bringing the glam. Her suitcase is a beauty lover’s dream -...
1 min read


Bombshell Alert - Billykiss Azeez
Your Go-To Newsletter for All Things Billykiss 💅🏾 Welcome to your weekly BK fix, where we keep you in the loop on the stunning Irish...
2 min read


The ICON Monthly - May
It’s been a massive number of weeks across the board – from new homes and live shows to global brand moments and content that’s leading...
3 min read


The ICON Monthly - February 2025
February was a standout month for ICON and our creators. From exciting personal milestones—like Chloe and Aideen's new homes—to major...
4 min read


Annalivia Hynds & Ruairi McGivern X Primark
T he Brief To kick off 2025, Primark placed a strong focus on its activewear collection, aligning with the surge in fitness motivation...
2 min read


Turning Gaeilge into gold: Lauren Whelan X Frank + Honest Coffee
T he Brief Frank and Honest were celebrating Seachtain na Gaeilge with a social campaign that encourages people to use their cúpla focal...
2 min read


THE ICON Monthly - January
Hey there, Happy New Year! We hope you had a great holiday season and are feeling ready to take on the year ahead. Looking back, 2024 was...
3 min read


The ICON Monthly - November
November has been an exciting month here at ICON, filled with incredible opportunities, events, and accomplishments. Here's a snapshot of...
3 min read


The ICON Monthly - October
Hey there, welcome back to our October newsletter! It’s been an action-packed month with some new faces, exciting launches, and major...
3 min read


Aideen Kate X Revolut
The Brief Aideen created an authentic and heartfelt piece of content to showcase how Revolut seamlessly supports her life, focusing on...
2 min read
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