ICON’s February Influencer Marketing Updates

February was a standout month for ICON and our creators. From exciting personal milestones—like Chloe and Aideen's new homes—to major brand collaborations, influencer appearances at the BRITs and Gossies, and the launch of expert-led content series, our talent continues to lead the way in the influencer space.

We also announced a powerful new UK partnership with HLD Talent Commercial, received a Spider Award nomination, and hosted a team day to set inspiring goals for 2025.Commercial, received a Spider Award nomination, and hosted a team day to set inspiring goals for 2025.

Read on for all the latest updates from the ICON team!

Chloe's new home

Chloe has officially moved into her new apartment with her boyfriend, marking the beginning of an exciting new chapter! This move opens up fantastic opportunities for interior, home, and cooking content. She also took centre stage at the recent Goss.ie Galentines masterclass, showcasing her industry expertise.

Updates from Dubai

Aideen is now fully settled into her stunning new apartment in Dubai, and her audience is loving the content from her new home. Engagement has been through the roof as she shares more about her life abroad, giving her followers an inside look at her day-to-day experiences and fitness journey.

In a bittersweet moment, Aideen announced the closure of her beauty brand, True Beauty by Aideen Kate, after almost five years in business. While closing this chapter wasn’t an easy decision, the overwhelming support from her audience has been a testament to how loyal and engaged her followers are. With this new era, Aideen is excited to collaborate with leading makeup brands and bring her expertise to a wider range of products.

The BRITS

Monika made a statement at the BRITs, attending the prestigious event with Maybelline. Being part of such a high-profile occasion was a major milestone, and she gave her audience an exciting behind-the-scenes look at the night. Her presence at these top-tier industry events continues to solidify her place in the beauty space.

Industry Expert

Keilidh’s Makeup Analysis series is going from strength to strength, offering expert insights into makeup advice for fellow creators in the industry. She has also started sharing more about her life as an entrepreneur—the good, the bad, and the ugly. Keilidh delved deeper into this on her recent appearance on the All in Your Biz podcast this month.

Content creation wizard

Billykiss has stepped into the tech space with a fresh and innovative approach, delivering content that consistently captivates her audience. Known for her creativity and high-quality production, she’s perfectly positioned to break down her process and share her expertise. From content creation tips to tech insights and editing advice, she’s giving her followers an inside look at how she brings her ideas to life.

Charleen has been jet setting!

Charleen continues to cement her status as a leading Irish influencer, securing two incredible brand trips back-to-back. She joined La Roche-Posay at Silverstone for an exclusive F1 experience with Ollie Bearman, followed by a dream ski trip with Maybelline. These collaborations showcase her strong brand relationships and ability to deliver high-quality, engaging content.

2025 Gossie Awards

Lauren, Charleen, Deasy, Adam Kelly, and Monika all stepped out for the Gossies, turning heads at one of the industry’s biggest nights. The event was a great opportunity to celebrate achievements, connect with brands, and showcase their individual styles. Thank you to the Goss team for some incredible nominations again this year, and for hosting yet another unforgettable night!

HLD Partership

We are thrilled to announce our exciting partnership with HLD Talent Commercial! Together, we are opening doors to the UK and global opportunities for Ireland's leading creators.

This collaboration is focused on creating avenues for broadcast, brand-building, podcasting, and enhanced media positioning, paving the way for long-term career growth for Ireland’s most talented individuals.

We’re kicking off this partnership with a fantastic line-up, including Charleen Murphy, Annalivia Hynds, Keilidh Cashell, Lauren Whelan, Chloe Koyce, and Ellie Kelly—and this is just the beginning!

People are at the core of everything we do, so Hannah Holland and her team having the same values makes this a perfect alignment. This is a huge step for women in business, and we are beyond proud to be part of it

Spider Awards Nomination

We are absolutely thrilled and deeply honoured to be nominated for a Spider Award in the Small Agency of the Year category alongside our sister agency. This recognition truly reflects the hard work, dedication, and unwavering commitment from everyone involved—our talented creators, industry connections, and incredible team. We couldn’t have reached this milestone without the support we’ve received along the way, and we’re so grateful to be recognised among such amazing companies in the industry. Here's to continued growth and success for all of us!

ICON Team Day at Farnham Estate

Earlier this month, the ICON team headed to Farnham Estate Spa & Golf Resort for our first team day of the year—a perfect opportunity to catch up, relax, and set goals for 2025. A big thank you to Gerry Duffy for leading an insightful workshop on goal setting and planning for success. It was a valuable session that allowed us to reflect on the year gone by and prepare for the exciting year ahead, leaving our talent feeling inspired and motivated.

We’d also like to extend our thanks to Gillian Duke from Noble Communications for organising the day, as well as to the wonderful team at Farnham who made us feel so welcome. The event was a great chance for the team to reconnect and refresh.

A special shoutout to the fabulous brands who supported us with gifting, including LYNOTT Jewellery, Sugar Plum Sweetery, Primark, and KASH Beauty.