ICON Journal

Rimmel partnered with Billykiss to spotlight the Multi-Tasker Turbocharged Glow in the bold and playful Glow Up Showdown campaign - a celebration of radiant confidence inspired by the fearless energy of Cowboy Glam. The goal was to position Rimmel as the go-to brand for statement glow moments that fuse fun, attitude, and creativity. The campaign centred on visually dynamic, beauty-first storytelling, with Billykiss bringing her signature confidence and charisma to a cinematic

About the Deasy Sisters About the Deasy Sisters The Deasy Sisters, Zara, Ella), and Tori are three sisters from Co. Clare making waves as rising stars on TikTok and Instagram, where they’ve built a combined following of over 500k. They first captured attention while managing the Centra TikTok page before launching their own content, which blends sister moments, fashion, and beauty in a way that truly resonates with Gen Z. Their authentic, trend-driven style has led to collabo

Iconic London partnered with Charleen Murphy to showcase their radiant, summer-ready makeup essentials, positioning the brand as the...

The Brief Trinny London partnered with Laura B to drive awareness of their stackable skincare and makeup range, positioning the brand as...

T he Brief To kick off 2025, Primark placed a strong focus on its activewear collection, aligning with the surge in fitness motivation...

T he Brief Frank and Honest were celebrating Seachtain na Gaeilge with a social campaign that encourages people to use their cúpla focal...

The Brief Aideen created an authentic and heartfelt piece of content to showcase how Revolut seamlessly supports her life, focusing on...

The Brief Adam Kelly is one of Ireland's most popular creators, renowned for his sharp wit and authentic Irish humour. His content, often...

On May 21st, Adobe introduced a groundbreaking feature in Lightroom with its first-ever generative AI tool, Generative Remove (early...