ICON Journal

Stories, updates, and opportunities from the world of ICON — featuring our creators, campaigns, and what’s next in influence.

Creator focus: The Deasy Sisters

About the Deasy Sisters About the Deasy Sisters The Deasy Sisters, Zara, Ella), and Tori are three sisters from Co. Clare making waves as...

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Iconic London partnered with Charleen Murphy to showcase their radiant, summer-ready makeup essentials, positioning the brand as the...

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The Brief Trinny London partnered with Laura B to drive awareness of their stackable skincare and makeup range, positioning the brand as...

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T he Brief To kick off 2025, Primark placed a strong focus on its activewear collection, aligning with the surge in fitness motivation...

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T he Brief Frank and Honest were celebrating Seachtain na Gaeilge with a social campaign that encourages people to use their cúpla focal...

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The Brief Aideen created an authentic and heartfelt piece of content to showcase how Revolut seamlessly supports her life, focusing on...

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The Brief Adam Kelly is one of Ireland's most popular creators, renowned for his sharp wit and authentic Irish humour. His content, often...

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On May 21st, Adobe introduced a groundbreaking feature in Lightroom with its first-ever generative AI tool, Generative Remove (early...

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