Laura Broderick X Trinny London

The Brief

Trinny London partnered with Laura B to drive awareness of their stackable skincare and makeup range, positioning the brand as the go-to solution for beauty on the go. The goal was to hero Trinny’s multi-purpose products through relatable, everyday moments — brought to life authentically by Laura B, whose audience connects deeply with her real and busy lifestyle.

The campaign focused on joyful, emotive, and effortless storytelling, with Laura showcasing her daily beauty routine using her favourite Trinny London products. To keep the content fresh and engaging, she opened with a conversational hook around the importance of SPF, even as a busy mom, blending education with personality to build trust and drive connection with her audience.

The Strategy 

The strategy focused on partnering Trinny London with Laura B, one of Ireland’s top-converting and most authentic beauty voices. Her engaged audience, especially on Stories, aligned perfectly with Trinny’s luxury skincare and makeup brand targeting women 30+.

Laura’s busy mum lifestyle naturally brought the beauty-on-the-go message to life. By sharing her everyday routine, she provided relatable inspiration while positioning Trinny London as the go-to brand for women seeking effective, effortless beauty.

The Collaboration

In Burst 1, Laura filmed candidly from her car, capturing the always-on-the-go theme through a real and emotionally honest reflection on motherhood. The content used subtle product placement to showcase her full Trinny London routine, highlighting adaptability and reliability without overt selling — striking an authentic chord with her audience and driving strong Story engagement.

Burst 2 took a more product-focused approach, with Laura showcasing her expertise as a makeup artist. Opening with a hook on the importance of daily SPF, she shared her go-to Trinny products and application tips, blending education with relatability and reinforcing the brand’s role as a smart, time-saving beauty solution.

The Results

The collaboration achieved strong performance across both bursts, with Laura’s content delivering a total of 98,891 Reel views and over 31,000 Story views. Link clicks totalled 822, highlighting Laura’s exceptional ability to convert through authentic storytelling and subtle product placement. Engagement was particularly strong among her core audience of women and mums, with many resonating with the honest, relatable tone of the first burst and the expert-led education of the second. The campaign successfully balanced emotional connection with product credibility, reinforcing Trinny London’s position as a trusted, go-to beauty brand for busy women. The brand was delighted with the results and confirmed that Laura’s content was the top-performing piece from the wider campaign.

The Results