Creator focus: The Deasy Sisters

About the Deasy Sisters

About the Deasy Sisters

The Deasy Sisters, Zara, Ella), and Tori are three sisters from Co. Clare making waves as rising stars on TikTok and Instagram, where they’ve built a combined following of over 500k. They first captured attention while managing the Centra TikTok page before launching their own content, which blends sister moments, fashion, and beauty in a way that truly resonates with Gen Z.

Their authentic, trend-driven style has led to collaborations with top brands like KASH Beauty and Primark, Iconic Bronze, Maybelline, Look Fantastic, Pestle & Mortar, bbold, Lifestyle Sports, Nivea, Bperfect, Boots and Supervalu. In just one year, their @deasysisters TikTok grew by nearly 150k followers, including a 20k boost in a single month. Recognised among TikTok’s top creators in 2023, the sisters continue to cement their status as some of Ireland’s most exciting young influencers.

But what sets them apart?

Ella, Zara and Tori have quickly become one of Ireland’s most exciting digital families to watch. From their beginnings at Deasys Centra in Co. Clare to taking TikTok by storm, the trio have built a devoted following thanks to their infectious personalities, creativity, and authentic connection with Gen Z audiences. While they shine together as a dynamic group, each sister brings her own unique style, voice, and strengths to the online space, carving out individual identities that make them stand out in today’s creator world.

They share the same family roots, but each is carving out her own path online. As creators, they bring different personalities, styles, and strengths to the table, proving that even though they’re sisters, they each shine in their own way. In this feature, we’ll look at how they’re making their individual mark in the digital world while continuing to grow together as a trio.

Ella Deasy

With over 192,000 followers, Ella is the powerhouse of the group. Her feed blends lifestyle vlogs, fashion showcases, POVs, and light-hearted lip syncs, making her a true all-rounder. She’s versatile, polished, and has an impressive Gen Z community behind her.

Defining Traits: Ella stands out with the largest following of the sisters (192,000+) and a strong Gen Z community.

What Sets Her Apart: Her content variety, lifestyle vlogs and fashion showcases shows a mature versatility and consistency, making her the natural frontrunner in terms of reach and influence. Ella embodies a polished, trend-savvy creator who can adapt across formats and audiences.

Zara Deasy

Zara shines with her own following of 147,000+. She’s known for her relatable lifestyle content and authentic voice, building a strong connection with her audience. Where Ella leads with scale, Zara thrives on intimacy - her followers feel like friends.

Defining Traits: Zara mirrors much of her sister’s versatility, but with a distinct identity that has earned her 147,000+ followers. Zara is the big sister, and very girl-next-door-esque.

What Sets Her Apart: Zara’s growing platform highlights her as a fast-rising counterpart, showing she can captivate an audience with her own voice and style. Where Ella leans into scale and reach, Zara brings a slightly more niche, intimate connection to her community, balancing the trio’s dynamic.

Tori Deasy

The youngest of the three, Tori is already leaving her mark. Balancing school life with content creation, she’s a mix of her sisters’ creativity and relatability, with her own fresh twist. Already partnering with ICONIC Bronze, she’s proving she’s not just “the youngest,” but a star in the making.

Defining Traits: As the youngest, Tori represents the next wave of the family’s creative influence. She’s still in a formative stage, finishing secondary school but already carving her lane in the industry.

What Sets Her Apart: Tori injects her own youthful energy and individuality into all her content. What makes her unique is her early brand recognition and partnership with ICONIC Bronze, which signals that brands already see her potential. She stands out as the fresh new face, combining the authenticity of a younger creator with the ambition of someone set to scale quickly in the digital space.

Interested in working with the Deasy Sisters? Get in touch - info@thedeasysisters.com