Billykiss Azeez X Rimmel

Rimmel partnered with Billykiss to spotlight the Multi-Tasker Turbocharged Glow in the bold and playful Glow Up Showdown campaign - a celebration of radiant confidence inspired by the fearless energy of Cowboy Glam. The goal was to position Rimmel as the go-to brand for statement glow moments that fuse fun, attitude, and creativity.

The campaign centred on visually dynamic, beauty-first storytelling, with Billykiss bringing her signature confidence and charisma to a cinematic, Western-inspired twist - blending humour, personality, and striking visuals.  With her bold style and engaging presence, Billykiss brought Rimmel’s playful cowboy energy to life.

Billykiss is one of Ireland’s boldest and most creative beauty voices, known for her confident, expressive style and highly engaged audience across TikTok and Instagram. Her fearless approach to beauty made her the perfect partner for Rimmel’s Multi-Tasker Turbocharged Glow and its Glow Up Showdown campaign, which celebrates self-expression, playfulness, and next-level glow.

Through a fast-paced, cinematic concept, Billykiss brought the campaign’s playful energy to life. Her content featured quick, dynamic transitions - capturing the essence of a Cowboy’s spirit.

By combining expressive storytelling, Billykiss created content that felt both elevated and authentically her - bold, cheeky, and full of glow. The result positioned Rimmel’s Multi-Tasker Turbocharged Glow as the must-have highlighter for confident beauty lovers ready to shine like true outlaws.

Billykiss brought Rimmel’s Glow Up Showdown to life with her signature boldness and charisma, delivering a playful, cinematic take on the Multi-Tasker Turbocharged Glow. Her video opened with a confident “glow showdown” moment.

Filmed in her signature, authentic style, the content balanced high-energy creativity with clever product placement, keeping Rimmel’s Multi-Tasker front and centre. Billykiss brought her signature confidence and creativity to Rimmel’s Multi-Tasker Turbocharged Glow Glow Up Showdown campaign - self-expression of playful beauty. The result was visually striking, beauty-first content that felt both aspirational and unmistakably her.

The collaboration achieved impressive results, with Billykiss’s Glow Up Showdown reel generating 47,000+ views, over 11 hours of total watch time, and strong engagement through 450+ likes, 40+ comments, 15 saves, and consistent audience retention throughout the 20-second video. 

The content resonated particularly well with her core demographic - 96% female viewers, aligning perfectly with Rimmel’s target audience. The video’s dynamic, cinematic concept and Billykiss’s confident, playful delivery drove standout performance and positive audience sentiment, reinforcing Rimmel’s position as a go-to brand for bold, glam and modern beauty.