ICON Journal

Stories, updates, and opportunities from the world of ICON — featuring our creators, campaigns, and what’s next in influence.

Billykiss Azeez X Rimmel

Rimmel partnered with Billykiss to spotlight the Multi-Tasker Turbocharged Glow in the bold and playful Glow Up Showdown campaign - a celebration of radiant confidence inspired by the fearless energy of Cowboy Glam. The goal was to position Rimmel as the go-to brand for statement glow moments that fuse fun, attitude, and creativity. The campaign centred on visually dynamic, beauty-first storytelling, with Billykiss bringing her signature confidence and charisma to a cinematic

2 min read

Creator focus: The Deasy Sisters

About the Deasy Sisters About the Deasy Sisters The Deasy Sisters, Zara, Ella), and Tori are three sisters from Co. Clare making waves as rising stars on TikTok and Instagram, where they’ve built a combined following of over 500k. They first captured attention while managing the Centra TikTok page before launching their own content, which blends sister moments, fashion, and beauty in a way that truly resonates with Gen Z. Their authentic, trend-driven style has led to collabo

3 min read