ICON Update - May 2025

It’s been a massive number of weeks across the board – from new homes and live shows to global brand moments and content that’s leading the conversation. Our creators continue to raise the bar, and we couldn’t be more proud.. Here’s everything you need to know from the past few weeks at ICON:

Creator Updates

Keeping up with Keilidh

Keilidh and her partner Darren bought their first home – a huge milestone for them both! She’s been sharing the interiors journey on socials and her audience is hooked.

She also wrapped her Keilidh MUA Makeup Analysis Tour – a huge success that cemented her status as an industry leader, with special appearances from ICON stars including Danielle, Charleen, Laura B, Annalivia, Ellie, Lauren and Chloe.

Billykiss Content Creation 101

Billykiss launched her highly anticipated Tech Series, and it’s flying. She’s a true expert in this space and it shows.

Charleen Murphy & Lauren Whelan Open Corks Lynott Store

Charleen Murphy and Lauren Whelan officially opened the new Lynott store in Cork – a proud moment for both girls and a perfect fit given Charleen's long-time partnership with the brand and Lauren being Lynott obsessed!

Monika MUA x Charlotte Tilbury

Monika recently partnered with Charlotte Tilbury, which was a major pinch me moment, even for us as managers! With her global reach and flawless makeup content, this was a perfect fit and an unforgettable opportunity.

Danielle in Portugal

Danielle recently shot an exciting campaign in Portugal with Lifestyle Sports – and is absoloutely killing it online lately. The sky is the limit for her right now!

Hold My Drink

Charleen and Ellie kicked off their first Hold My Drink live show of the year at Vicar Street – an incredible night. Huge thanks to everyone involved, especially Katie from Creators 31 for the show-stopping set. New HMD imagery just dropped too – and we’re obsessed.

Aideen in Dubai

Aideen is thriving in Dubai, with numerous home visits planned this summer. Interested in working with her while she’s in Ireland? Get in touch! For PR drops and gifting to Dubai, please get in touch on the best way to organise.

Just touched down in London town

Our team recently visited the Snap HQ in London to meet the Snap team and dive into best practices & what’s next for the platform. Exciting times ahead!

2BigLugs YouTube debut

Adam Kelly launched his new YouTube series – giving fans a deeper look into his world while completing his parents buckey list. Long-form content is here to stay!

2024 Summer Content recap:

Check out these stand out pieces of content that we are still thinking about over a year later that set the tone for some of the top preforming content in the country over the past few weeks.

Festival Focus:

Billykiss X Smirnoff at ATN

Summer Holiday Focus:

Charleen Murphy's beach ASMR GRWM

Looking for content creators with Holidays planned over the coming weeks? Get in touch!

A number of our talent have begun creating topic specific series based on their niches and expertise. Check out the most recent ones that we have been loving:

1. Lauren Whelan: Dressing too avoid the male gaze.

2. Aideen Kate: Dubai Fashion Series

3. Billykiss Azeez: Content Creation 101

4. Adam Kelly: Completing his parents bucket list (YouTube)

5. Charleen Murphy: Cooking series - currently in her cucumber salad era

6. Laura Broderick: 10/10 series, where she shares her most beloved recommendations.

7. Keilidh Cashell - Makeup Analysis series with KASH Beauty & home interiors.

   
   
   
   

   

   
   

We are hiring for a Talent Coordinator. Please. check out our LinkedIn or Indeed for further information.

That is all for now,