The Brief
Aideen created an authentic and heartfelt piece of content to showcase how Revolut seamlessly supports her life, focusing on her journey with her fiancé, Dave, as they plan their wedding.
The collaboration featured a nostalgic montage of clips from their early days of dating to their engagement, paired with a voiceover and emotive music, setting the stage for introducing Revolut’s role in their wedding planning. Aideen demonstrated how they use the app to save and pay for wedding expenses, highlighting key features like the ‘wedding pocket,’ ‘split bill’ tool, and Revolut Pockets for organising group trips.
By blending creativity with genuine storytelling, Aideen delivered relatable, engaging content that positioned Revolut as a trusted financial partner for both everyday and milestone moments.
The Strategy
Aideen Kate Murphy is one of Ireland’s most beloved creators, known for sharing her authentic and relatable life experiences with her audience for over a decade. From her career milestones to her personal growth, Aideen has built a loyal community that feels deeply connected to her journey. Over the years, her followers have celebrated significant moments alongside her, including her relationship with her now fiancé.
As Aideen prepares to enter the exciting new chapter of her life—getting married—this collaboration with Revolut feels especially timely and meaningful. Marriage often brings new financial responsibilities and milestones, making it the perfect moment to showcase how Revolut supports modern couples in managing their finances seamlessly. By aligning with Aideen during this pivotal life stage, Revolut is able to position itself not just as a financial tool but as a trusted partner in life’s biggest moments.
The Collaboration
Aideen created an authentic and heartfelt piece of content to showcase how Revolut seamlessly supports her life, focusing on her journey with her fiancé, Dave, as they plan their wedding.
The collaboration featured a nostalgic montage of clips from their early days of dating to their engagement, paired with a voiceover and emotive music, setting the stage for introducing Revolut’s role in their wedding planning. Aideen demonstrated how they use the app to save and pay for wedding expenses, highlighting key features like the ‘wedding pocket,’ ‘split bill’ tool, and Revolut Pockets for organising group trips.
By blending creativity with genuine storytelling, Aideen delivered relatable, engaging content that positioned Revolut as a trusted financial partner for both everyday and milestone moments.
The Results
The collaboration reached over 200,000 people, generating more than 400 engagements across the story set. This strong performance reflects Aideen’s deep connection with her audience. Revolut continues to collaborate with Aideen as she navigates new life milestones in Dubai, plans her wedding, and manages her savings, further solidifying the brand’s role as a trusted partner in her financial journey.
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