Debunking 3 Common Myths About the Influencer Industry

Debunking 3 Common Myths About the Influencer Industry

As Ireland’s leading talent agency, we work closely with influencers every day, so we see firsthand the realities of the industry. There are a lot of misconceptions floating around about what it means to ‘be an influencer.’ Let’s set the record straight and debunk three of the most common myths.

Myth 1: Influencers Make Easy Money

It’s easy to assume that being an influencer is all luxury holidays and free products. The reality? For most creators, it’s a full-time job that comes with a lot of hard work and financial uncertainty. From shooting and editing content to strategising campaigns, negotiating deals, managing taxes, and engaging with their audience, every day is busy. In Ireland, things are even trickier because creators don’t yet have access to TikTok’s creator fund. Paid collaborations with brands are the bread and butter for most, and building those relationships takes time, trust, and consistency.

Myth 2: Bigger Following = Bigger Influence

It’s tempting to equate influence with follower count, but engagement is the true measure of impact. A creator with 50k highly engaged followers can often outperform someone with 500k passive ones. Brands care about interaction, trust, and authenticity. Influence isn’t about numbers - it’s about the connection a creator has with their audience and the ability to inspire action.

Myth 3: It’s all glamorous

Yes, influencers get to share beautiful moments online, but behind the posts, there’s stress, burnout, and constant pressure to stay relevant. The demand for consistency, standing out in a crowded space, and sharing personal details can be overwhelming. The influencer industry is competitive, fast-paced, and can be a ‘survival of the fittest’ environment for those not prepared for the realities behind the camera. Being an influencer is rewarding, yes, but it’s not the effortless, glamorous life that many assume. At our agency, we help talents navigate this complex world while supporting them to grow sustainably, authentically, and successfully.